One Upmanship
Some things blatantly scream at me to sit up and take notice... For instance, the two furniture stores across the street from one another on Garden Grove Blvd. in So. California.
I'm almost certain that 'Today's Furniture Store' had to be the first furniture store on the block and just as they settled in, secure that everyone would be drawn to place with a name like 'Today's Furniture' the competition moved in across the street... And horror of horrors they labeled themselves 'Lifetime Furniture'... Well, who could compete with THAT? Now folks looking for a new sofa or dinette set have the choice of purchasing a piece they'll like for 'TODAY' or one they'll treasure for a 'LIFETIME'.
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